Wellhub and Urban Sports Club Join Forces to Meet Demand for Corporate WellbeingBenefits in Europe

25 March 2025

Strategic acquisition enhances wellness benefits for companies and employees whileexpanding reach for wellness partners amidst growing focus on employee health

Wellhub, a leading global corporate wellbeingplatform that connects employees with wellness plans across fitness, mindfulness,therapy, nutrition, and sleep, today announced it has entered into a definitive agreementto acquire Urban Sports Club, a European provider of corporate employee benefitprograms and consumer wellness solutions.

The acquisition signifies a major advancement in the corporate wellness sector,broadening access to physical and digital wellness solutions for millions of employees. Byintegrating Wellhub’s extensive health, sport, and wellness offerings in the US, LATAM,and Europe with Urban Sports Club’s well-established European presence, the newlyformed entity is strategically positioned for accelerated growth and innovation. Thecombination will also create new opportunities for wellness partners—including gyms,studios, and digital apps—to connect with a larger audience of corporate clients and theiremployees. This is enhancing the value proposition for all stakeholders and growing themarket for corporate wellness solutions.

The corporate wellness market in Europe is experiencing substantial growth, driven byfactors such as increasing awareness of mental health, rising healthcare costs, and a shifttowards hybrid work models. Together, the combined entity is better equipped tocapitalize on market trends and address the growing demand for comprehensivecorporate wellbeing solutions and employee benefits.

“This acquisition represents a significant milestone in Wellhub’s Europeanstrategy,” said Cesar Carvalho, CEO of Wellhub.“Urban Sports Club’s deep-rootedpresence in Europe, coupled with their innovative approach to employee wellness, makesthem an ideal partner as we meet the surging demand for holistic corporate wellnesssolutions and employee benefits. This strategic combination will empower morecompanies to invest in their employees’ health, ultimately leading to a more engaged andproductive workforce.”

With the acquisition, the combined entity will serve an expanded network of 34,500corporate clients and 83,000 holistic wellbeing partners, including premium gyms,boutique studios, and digital wellness providers. This will allow more companies to easilyoffer accessible physical and digital wellness plans for their employees, with UrbanSports Club contributing a network spanning seven countries and Wellhub bringingcoverage in 11 countries.

As part of the transaction, Urban Sports Club’s co-founders and Co-CEOs, Moritz Kreppeland Benjamin Roth will continue to play an active role in Urban Sports Club while alsoreinvesting in the combined entity to support the joint future vision and joining Wellhub’sGlobal Leadership Team, bringing valuable regional expertise and industry relationships.

Moritz Kreppel commented,“This is an exciting day for Urban Sports Club—for us and forthe entire wellbeing and fitness industry. This acquisition is a perfect strategic fit: whileWellhub brings global reach and a technology platform, Urban Sports Club has a strongpresence in Europe with a broad network of local partners. Our shared mission to inspiremore and more people to lead an active and healthy lifestyle aligns perfectly. For ourpartners, members, and corporate clients, as well as our employees, this creates newopportunities for growth, diversity, and innovation.”

Benjamin Roth said,“We are at the beginning of an incredibly exciting chapter. Togetherwith Wellhub, we can offer millions of people even more opportunities to stay active,healthy, and connected. The timing couldn’t be better, as our market is growing rapidly,driven by increasing awareness of health and wellbeing. This acquisition is a greatopportunity for us to grow faster and drive the market forward with new ideas andinnovations – benefiting our partners and members in particular."

Urban Sports Club will operate as a separate entity, as both companies work towards aseamless integration and service for partners and clients, with Wellhub focusing on itscore B2B strategy and Urban Sports Club continuing to focus on its established offerings.

The transaction is subject to customary regulatory closing conditions.

About Wellhub: Wellhub is a corporate wellness platform that connects employees to a wide range ofpartners for fitness, mindfulness, therapy, nutrition, and sleep, all included in onesubscription. More than 22,000 companies in 11 countries use Wellhub to provide theiremployees with access to corporate wellbeing programs. With Wellhub, employees canengage with their wellbeing every day. The result is better productivity, higher retention,and lower healthcare costs. This is the Wellhub Effect. Become a wellness companytoday. For more information, visit www.wellhub.com.

About Urban Sports Club: Urban Sports Club, a leading European platform for sports and wellness, is dedicated toinspiring people to live healthy and active lives through a large and highly diverseoffering. From fitness, yoga, swimming and climbing to team sports and wellness offers –members can design a unique training plan from over 50 sports across Europe and checkin for sports via smartphone app. Together with its members and partners, Urban SportsClub creates a diverse community that collectively follows a vision: to be active in a worldwhere the joy of sports is at the forefront for everyone – at any time and in any place.Urban Sports Club describes this as a world of inclusive and sustainable sports andwellbeing.

Inês Barbosa

Lisbon Director at TEAM LEWIS

+351 910 939 846